Narrative
Attention Markets
Attention is becoming tokenizable and programmable. New protocols allow users to capture and monetize the economic value of their engagement rather than donating it to platforms for free.
Signal Score
8.1
Worth Watching
Why It Matters
- 01Social platforms captured trillions in attention value while paying creators and users nothing. Onchain attention markets represent a structural redistribution.
- 02Early experiments show users engage more deeply when they hold ownership stakes in the content they consume.
- 03Attention markets create new advertising primitives — contextual, permission-based, and creator-aligned — that could outcompete surveillance advertising.
- 04The infrastructure for attention markets is converging with social graph and identity primitives to form a unified user-owned engagement layer.
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9.2
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Narrative · Open Web
Creator Economies
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8.3
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Social Graphs
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8.5
Growing Attention
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Monad Consumer Apps
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9.4
High Emergence
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Farcaster Tools
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8.6
Growing Attention
Ecosystem · Farcaster
Farcaster Commerce
Commerce is entering the social feed through Farcaster Frames, enabling transactions, token purchases, and payments directly inside social content without leaving the app.
8.7
Growing Attention
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