OrluneDiscovery TrailsConsumer Crypto to Mass Adoption

Consumer Crypto to Mass Adoption

The path from niche blockchain applications to products that serve millions of users who have never thought about blockchains. Follow this trail to understand how crypto goes mainstream.

01

Where It Starts

Consumer Crypto

9.2

Consumer crypto is the thesis that blockchain apps can serve users who neither know nor care that they're using a blockchain. The UX revolution is underway.

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02

Social Commerce Emerges

Farcaster Commerce

8.7

Farcaster demonstrates how social networks can enable onchain transactions inside the feed — executable social content is the new primitive.

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03

Creators Monetize Directly

Creator Economies

8.3

Creators are discovering new monetization primitives that route value directly to them — no platform tax, no algorithmic gatekeeping.

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04

Attention Becomes Programmable

Attention Markets

8.1

Attention becomes tokenizable and tradeable — users capture the economic value of their own engagement for the first time.

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05

Speed Enables Scale

Monad Consumer Apps

9.4

Consumer UX finally becomes possible at scale. Monad's high-throughput environment makes real-time onchain experiences viable for mainstream users.

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